The demand
AEB, a leading company specialized in vehicle signaling, reached out to us in the run-up to their participation in Infopol, the trade fair for police, security, and emergency services. Their request was clear: “How can we make sure our booth stands out and makes passersby literally stop for a moment?”
In an environment overflowing with visual stimuli and fierce competition for attention, AEB was looking for a striking element that would not only attract visitors but also align with their innovative image.
The solution
Our team took on the challenge and came up with a concept that was both visually spectacular and thematically relevant. We proposed using an optical illusion — a striking 3D animation designed to effortlessly capture the audience’s attention. This illusion was brought to life through a collaboration of various areas of expertise within our team:
3D design & video editing: The illusion was created using advanced 3D software and edited into a dynamic, fluid video that continued to surprise visitors from different angles.
Event productions: Our business unit specialized in event content ensured a perfect alignment between the content and the LED screen used. This allowed the effect to shine in full force, with razor-sharp visuals and seamless looping.
Creative concept: Everything was built around one strong visual concept that reflected AEB’s brand identity while also tapping into the curiosity of trade fair visitors.
The result
The result was a striking and innovative trade show element that did exactly what it was meant to do: capture attention. Visitors stopped, took photos and videos, and spontaneously engaged in conversations with AEB’s booth staff.
The optical illusion became not only a visual highlight at Infopol, but also a powerful communication tool that helped AEB stand out from the competition. On top of that, the content was reused after the event on social media and at other occasions, a great bonus return on investment.
